MINNEAPOLIS (Sept. 30, 2019) – Padilla, and its Joe Smith brand consultancy, have been recognized with three Thoth Awards given by the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) for their work with Virginia Wine.
Padilla and Joe Smith were honored for their excellence in public relations and tactics in the following categories:
Virginia Wine, Padilla and Joe Smith developed a new brand identity for the organization and executed an external launch campaign that coincided with the 30th anniversary of Virginia Wine Month in October 2018. The launch rallied winemakers around a shared vision and amplified enthusiasm and local pride for Virginia wine among consumers. It resulted in spikes in social media followers, positive media coverage and helped position Virginia as a unique, world-class wine region for local, national and key international audiences.
The 51st annual Thoth Awards were presented on Sept. 27, 2019 during a luncheon at the National Press Club in Washington, D.C.
About Thoth Awards
Each year, PRSA-NCC awards outstanding public relations in the national capital area with the prestigious Thoth Awards. The awards are named after Thoth, an Egyptian god of wisdom who was a mediator and scribe and credited as the inventor of communications and writing. In the spirit of Thoth, PRSA-NCC honors area PR professionals for their wisdom and contributions to the profession. Awards are given for the best PR campaigns and top accomplishments in PR tactics.
View the complete list of 2019 PRSA-NCC Thoth Award Winners at PRSA-NCC.org.
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