Spotlight Survey

Shining a light on consumer behavior.

Great insights don’t exist in a silo. They are rooted in great research and go beyond statistics and assessments. We tell you what the data says, what it means and what to do with it – to give you an edge to navigate risk, be confident in your decisions, and thrive in competitive markets.



Spotlight Survey is an omnibus survey conducted by Padilla’s research division SMS Research Advisors, delivering actionable research to elevate business strategies and drive results for clients. Every survey is an opportunity for clients to leverage these fresh insights for campaign materials, thought leadership content, employee engagement programs, brand awareness strategies, and a variety of other initiatives. View our Spotlight Methodology to learn more on how we conduct our surveys.

For our primary research capability, connect with SMS Research Advisors at

SMS Research Advisors Lead: Dan Reilly
With more than 20 years of market research experience, Dan has worked in multiple industries, including consumer, retail, manufacturing, financial and health care. He oversees primary research that serves clients for SMS Research Advisors, and Padilla along with its brand consultancy Joe Smith and its food and nutrition division FoodMinds.

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