The Power of Repetition and Consistency

Repetition is the mother of all learning. 

This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum.

And it’s stuck around for good reason. Consistent presentation of a brand can increase revenue by an average of 23 percent.

Aside from the revenue implications, repetition and consistency can help challenger brands compete in a busy market. Consider this: audiences need to see a message seven times before it sinks in. If your marketing frequency is too low, your brand message will simply blend in to the crowd.

As you develop your marketing strategy, these tactics can help you harness the power of repetitive, consistent outreach:

From social media posts to email marketing to sales materials – every touchpoint you have with your audience should reinforce the message at the heart of your brand.

For challenger pharma and medical device brands, message repetition and brand consistency aren’t just a path to higher revenue, they’re the cornerstones of any “break through the noise” strategy.

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