The sun is shining, school is out, families are active and summer campaigns are in full swing for brands. Consumers are out and about, enjoying the warm weather and everyone is more accessible to marketing campaigns. Traditionally, consumers spend the most money during summer making it is an excellent time to promote your brand. Here are seven tips to consider when planning for your summer campaigns:
1. Depict the spirit of summer
Capture consumers’ attention with nostalgia and bring them back to childhood memories. Use bright colors, upbeat songs, and carefree summer activities in your content. Jeep’s “Call of Summer” featured a series of fun summer scenes conveying freedom, sunshine and selfies.
2. Craft a captivating story
Use variety types of campaign content throughout the season, tying all pieces of content together and weaving consistent messaging throughout to keep your brand top of mind. Bud Light recently released the “Whatever, USA” campaign across different mediums and platforms, but the messaging was the same: Bud Light is perfect for “whatever.”
3. Integrate with social media
Keep your content flowing from one platform to another by designing content for each type of social media post (Facebook, Twitter, YouTube, Instagram, etc.). Your target audience may not all be on the same social platforms, so your campaign should reach them at all. Coca Cola’s “Share a Coke” campaign achieved a significant reach across social media platforms sharing relevant material and having fun promoting 250 popular names on front of Coke bottles.
4. Partner up
Partnering with a business or sponsoring an event is a great way to reach customers. During the summer, there are many outdoor events to choose from. Pick one that can share the spotlight with your business and look for companies that can help boost your brand.
5. Incorporate at hashtag
Hashtags are powerful. Creating a hashtag with your campaign invites your target audience to create content and join in your brand conversation. 7-Eleven recently promoted #SlurpeeSelfies incorporating the hashtag and encouraging consumers to share images with their product, achieving high visibility.
6. Offer Giveaways
Giving away promotional items can occur any time of the year, but during the summer they are a huge hit. Engage with your customers by offering a beach fun pack with branded swag. And, think about incorporating a social contest.
7. Enhance the summertime experience
Don’t just sell your product or service; integrate it into consumers’ lives. Create a campaign that enhances the summer experience, and show how it makes summer activities even better. Or, give summer tips and advice related to summer. Pepsi’s campaign, “Good Times,” was refreshing and promoted good times and a summer party.