Insights.

Today’s health care landscape is fraught with challenges – as well as opportunities. At POLITICO’s 2024 Health Care Summit, experts from across the field discussed what’s on the health care ho…

Gen Z believes what they eat is who they are. Today’s consumers express their values and aspirations through food and beverage choices. And it’s not just about taste, price, convenience and nutrit…

I was coaching a leader recently who is preparing for an ambitious three-day workshop with other industry influencers. Her goal: to generate ideas and recommendations for a white paper designed to inf…

2023 was yet another difficult year for journalists. According to Poynter Institute, 20,000+ media jobs were eliminated – this is more than in 2021 and 2022, which also saw big losses for the indust…

Good, fast or cheap – you can pick two. When it comes to marketing research, there is a requisite tradeoff between depth of insight obtained, time and cost. With the advent of AI, researchers natura…

In the food and beverage industry, advances in technology and increased use of digital tools have intersected with an inflationary environment to drive consumer trends. Successful campaigns in the yea…