A $12 billion regional financial services company, Bremer was ready to improve its presence on social media. The company turned to Padilla to develop a social media strategy and guidebook to shape their content. Once the strategy was complete, the Bremer team then asked Padilla to lead content development and community management for a short time to ensure the company started off on the right foot.
Padilla conducted an online listening audit that uncovered an opportunity for Bremer to focus on B2B audiences – creating a clear path for the company to establish itself as a leader in the space. Furthermore, there was very little content targeting agribusiness, a critical audience for Bremer.
Padilla reshaped Bremer’s social media approach using a B2B-first strategy focused specifically on reaching the agriculture community. It consisted of four content pillars: Agriculture, Business, Community and Company Culture. We ensured that every piece of content we created mapped to at least one of the four pillars, which ensured our social media remained strategic and rolled into Bremer’s larger business objectives.
Improving the quality of the content led to impressive increases in both engagement and reach. Engagement rose by 171% on Facebook, 163% on LinkedIn and 239% on Twitter.
Monthly impressions on Facebook increased from 24,714 to 390,425 and from 9,568 to 19,424 on LinkedIn.
All in the span of two months.