3M, manufacturer of the broadest line of privacy filters, relies on third-party experts to help communicate that visual hacking is a serious risk that requires action.


When sensitive data is left in plain sight – such as on computer screens and employee desks, and near printers – it is easy prey for visual hackers.


The Visual Privacy Advisory Council (VPAC) was formed and consists of six experts representing industries that are most vulnerable to visual hacking. The VPAC recommends policies, tools and best practices to protect organizations from the loss of sensitive and confidential information as a result of visual hacking.


Padilla works with members of the VPAC to speak at industry events, conduct industry research, host webinars, share their experiences with media, and author articles on privacy-related topics. With help from VPAC members, 3M has reached thousands of IT directors and chief privacy officers about employee awareness training, deploying privacy filters and other best practices.


To date, VPAC members have generated 40+ thought-leadership articles and media interviews to enable a 50 percent increase in news media coverage; presented at numerous industry events; and conducted three major research studies on visual hacking. As a result, the number of executives seeing visual hacking as a significant risk has increased by as much as 10 percent. What’s more, 3M has achieved 86 percent share of voice, securing the leadership position in visual privacy.