Positioning an Energy Giant as the Ecofriendly Leader
Xcel needed to raise awareness of its extensive environmental commitment among key stakeholders.
Insight
Although Xcel had a legacy of environmental commitment, their efforts were under-reported in the media. To get ahead of a proposed clean-power plan from the EPA, Xcel called on Padilla to create and implement a media relations and communications plan.
Idea
We assisted Xcel with announcing its corporate responsibility report – a report that didn’t just meet the EPA’s proposal but exceeded it.
Impact
In less than three weeks following the announcement, message-rich stories appeared in targeted regional and national print and broadcast media outlets.
Results
60
placements in regional outlets
national
coverage in Bloomberg, The New York Times and CBS News
129M+
readers reached
Awards
Reach Out
We're excited to talk transformation and help you get where you need to be.
