University of Mary Washington
University of Mary Washington
Turning Campus Visitors Into Proud Students
Industry:
Higher Education
Client:
University of Mary Washington
The university experienced a dip in applicants amidst increased competition and needed to attract more students.
Insight
Research proved that if students visited the sprawling and picturesque 234-acre campus, they were far more likely to apply.
Idea
A smart, multi-platform social awareness campaign and Visit Mary Washington landing page, targeting prospective students and their families, highlighted the access, approachability and charm of the idyllic campus.
Impact
Summer campus visits increased by 45%. Fall Open House events were at capacity, exceeding registrations over previous years.
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Results
2.6M
impressions
1.69%
CTR on Snapchat
9%
increase in applications YOY
Awards
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Reach Out
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