Embracing a Media "Moment" with Financial Storytelling to Build Awareness
As the housing market boomed and interest rates rose, Total Expert needed to help banks, credit unions and leaders quickly take advantage of a chaotic market.
Insight
Total Expert is known in banking and finance circles as the premier CRM system for financial teams that want to get ahead through consumer analytics, data and cross-selling. As the pandemic impacted consumer finances and the lending industry struggled, Total Expert had an opportunity to articulate its unique value and significantly build its business.
Idea
Padilla created a thought leadership platform that educated tech decision-makers at banks, credit unions and mortgage lenders on how to close more loans and increase deposits by leveraging deep insights in consumer behaviors.
Impact
In just a few short months, we flooded relevant industry trade and business media with Total Expert stories and content, helping educate lenders and drive leads to the website.
Results
Hundreds
of new leads engaging with the website
Millions
of trade publication readers reached
top-tier
coverage in Fortune, Forbes, Bloomberg TV, NYSE Floor Talk and NASDAQ TV.
Awards
Reach Out
We're excited to talk transformation and help you get where you need to be.
