As a global leader in automation technologies, Rockwell Automation helps auto manufacturers adapt their conventional model production lines for electric vehicles (EV). However, most auto manufacturers were unaware of their expertise in this emerging market. Stakeholder conversations revealed an opportunity to grow sales of a broader scope of solutions with existing customers (established automakers), as well as build awareness with new EV manufacturers.​

Padilla created an integrated campaign using four content pillars to guide key messages. Paid digital and social content addressed customers' pain points, and to extend the campaign's reach, we leveraged the content pillars in trade media interviews and articles. We also developed direct email and social content in sync with the paid media campaign.​

The campaign earned 6.8 million impressions and experienced a boost in engagements and sales.