Companies are under intense pressure to clean up PFAS. They want an easy solution, and Revive Environmental has the proven tech to meet the challenge. But the market is noisy. After digging into the industry landscape, Padilla saw an opportunity for Revive to stand out as both an educator and disruptor in the market.​

To guide its marketing communications program, Padilla helped Revive prioritize its target audiences based on near-term sales potential. We developed messaging that sets Revive apart competitively in a complex market and launched a tailored approach to paid, earned, shared and owned, to prioritize program elements that could instantly reach key audiences.​

Padilla led marketing strategy and content development for Revive, so its small-yet-mighty startup team could focus their first-year efforts on sales and business development. We’ve established go-forward campaigns that prioritize the most immediate needs for PFAS destruction.​