Rabo AgriFinance
Building Trust Through Industry Experts and Unique Storytelling
Industry:
Agriculture
Financial Services
Client:
Rabo AgriFinance
To build customer loyalty and trust, Rabo AgriFinance needed to share its insights and knowledge on a range of complex industry topics.
Insight
Ag financing topics were getting stale. Reporters were looking for timely trends, market outlooks and projections, and perspectives from experts in the field.
Idea
Padilla positioned 80+ international analysts on the RaboResearch Food and AgriBusiness team as expert sources on global market events and trends.
Impact
Rabo AgriFinance surpassed their earned media coverage goal and a Rabobank spokesperson was the primary source of information in 98% of the articles secured.
No items found.
Results
52
stories secured
16
high-profile media placements
1.1M
impressions
Awards
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