By rallying the produce industry around recognizing the worsening volatility and unpredictability as the root cause of waste and instability in the fresh produce supply chain, ProducePay would call out the need for greater predictability and transparency.​​

Padilla launched an awareness campaign rooted in building brand trust and strengthening the perception of ProducePay as an industry partner and innovator in produce supply chain transactions. The goal also included increasing funding from investors and building their grower network. Our media relations strategy was establishing predictable commerce as a means to positively transform the industry.​

Top tier media placements put ProducePay’s name in front of new audiences, investor communities and current stakeholders to transform the company into a trusted ally within the fresh produce industry. ​