Medtronic’s leadless pacemakers are implanted directly into the heart, making them cosmetically invisible for the patient. Previously, only 15% of patients qualified for a leadless device until Medtronic’s newest leadless pacemaker, Micra AV, was approved by the FDA, expanding the number of eligible patients to nearly half of all pacemaker candidates in the U.S.​ ​

Padilla developed the “Pace of Mind” campaign inspired by patient benefits: while your leadless pacemaker is reassuringly “out of sight” once implanted, it is constantly working to treat your heart condition, delivering peace of mind like no traditional pacemaker can. To increase awareness among candidates, we developed an educational initiative from the partnership between Medtronic and Mended Hearts, the largest peer-to-peer heart patient support network in the world.

We helped tell the personal stories of three leadless pacemaker patients to reinforce the benefits of leadless pacing and drive candidates to educational resources at PaceOfMind.org, including how to discuss pacing options with their doctor​. Website visitors have moved through the marketing funnel, demonstrating that the campaign is reaching the right audience with relevant content.