Sustainable Aviation Fuel Takes Off
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GREATER MSP launched a first-of-its-kind coalition to scale sustainable aviation fuel (SAF) production. Padilla was tasked with maximizing media coverage for two major milestones planned for the Minnesota SAF Hub.
Insight
Our media research revealed that GREATER MSP's story could be of interest to a variety of media outlets and journalists covering aviation, climate/sustainability, oil and gas, agriculture, and business/economic development.
Idea
We developed eye-catching creative at MSP Airport with a QR code driving to the Minnesota SAF Hub website. We attracted media interest in the GREATER MSP Partnership's celebration event and for the first flight to leave MSP Airport fueled with SAF headed to New York for Climate Week.
Impact
In just two months, the campaign took off, increasing traffic to the website and securing business and trade media coverage around the Minnesota SAF Hub's trajectory.
Results
1,500
visits to Minnesota SAF Hub
300M+
media impressions
40+
QR code scans
Awards
Reach Out
We're excited to talk transformation and help you get where you need to be.
