Creating a Technology-Driven Sustainability Story
Crisp needed to reach food manufacturers, distributors and retailers with its sustainability story.
Insight
In addition to cutting cost from the food production and supply process, Crisp’s core focus is on reducing food waste and helping eliminate the imbalance of food resources worldwide.
Idea
Crisp turned to Padilla to get the word out. Aside from placing message-driven content in core food and sustainability media, we helped the CEO join the national conversation around reducing food waste.
Impact
By creating compelling original editorial content, we established Crisp's CEO as an in-demand thought leader to discuss supply chain sustainability issues and solutions in trade and business media outlets.
Results
CEO
appearances on Bloomberg Radio and Nasdaq TV
trade media
placements include Bakers Journal, Seafood Source and Food Logistics
business
featured on TechCrunch, Crain’s New York Business and NYSE Live
Awards
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