Acting Fast to Leverage a Major Thought Leadership Opportunity
When the EPA proposed regulatory changes that would impact how manufacturers report on PFAS chemicals in their supply chains, Assent recognized a need to raise awareness of its software solution.
Insight
Assent’s supply chain sustainability software helps manufacturers mitigate the financial, operational and reputational risks associated with PFAS chemicals. When the EPA’s proposed changes to the Toxic Substances Control Act was announced, manufacturers needed to gain visibility into their PFAS use quickly, something that Assent provides with its PFAS software solution.
Idea
Padilla created a quick-turn media relations strategy in order to be the first to inform business and trade media of the new regulation, partnering with the experts at Assent. By priming reporters with notifications about the regulation in the months leading up to the announcement, we were able to identify and build relationships with key industry trade publications.
Impact
The speed and proactive approach paid off. On the same day as the rule change was announced, Padilla was able to draft, finalize and share Assent's briefing statement with journalists to support regulation announcement coverage featuring Assent spokespeople.
Results
3
prominent articles within 24 hours
interviews
with Bloomberg, MarketWatch, Manufacturing Dive, and more.
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SOV around topic of PFAS
Awards
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