Elevating a Brand’s New ESG Positioning
Assent needed to build awareness and credibility for its new ESG positioning.
Insight
As Assent prepared to rebrand and support its shift in strategy to a greater focus on supply chain sustainability and ESG solutions, building awareness and credibility for its new value proposition was critical.
Idea
Through a comprehensive North American public relations strategy, earned and paid media, and executive visibility, the team worked to position multiple Assent executives and regulatory subject matter experts as thought leaders in supply chain sustainability and ESG topics.
Impact
Padilla helped establish Assent as a supply chain technology and sustainability leader in the U.S. and Canada and supported its impressive revenue growth amid uncertain market conditions.
Results
met
and exceeded media coverage goal within the first six months
high value
placements in The Globe and Mail, Forbes, The Wall Street Journal, Authority, and more
$
Delivered revenue growth amid market uncertainty
Awards
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