C-suite Perspectives

Moving Ahead

Padilla's 2025 C-suite Perspectives study reveals leaders are cautiously optimistic and ready to move their businesses forward.

But in a complex and uncertain environment, it's a blanacing act.

The report includes C-suite priorities and key workplace and business trends:

  • Change readiness
  • Employee well-being
  • C-suite turnover
  • Business relevance
  • Artificial intelligence
Download the Report

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A Peek at What you'll Get

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Industry Trends

Tariff Turbulence: Navigating Economic Uncertainty with Effective Communications Strategies

The unfolding tariff issue and its impact on a variety of industries is volatile, with the potential to change daily, sometimes hourly.

Two speakers on stage at the 2025 Politico Health Care Summit hosting a discussion.

Health

Emerging Trends from Politico’s Health Care Summit

The 2025 Politico Health Care Summit provided an excellent opportunity to hear vastly different perspectives about the future of U.S. health care.

A person holds their phone above a plate of food sitting on red tablecloth, prepared to take a photo of the dish

Digital / Social

Influencer Marketing for Food + Beverage Brands: How to Create the Perfect Pairing

A constant across our range of food & beverage clients: authenticity is the secret ingredient to successful influencer marketing campaigns.

A rainbow question mark on a yellow background

Media Relations

The Downside of “Upspeak” as a Professional

This common vocal habit called “upspeak” is as pervasive as the Kardashians; but sadly, not as successful for the rest of us in professional settings.

An array of different colored crayons

Social Impact

DEI Lessons from “The Day the Crayons Quit”

As organizations strive to create environments that celebrate differences, there are valuable lessons to be learned from unexpected places.

A Chef representing Seafood from Norway presenting to a room of guests.

Food & Beverage

From Trend to Table: Chef Collaborations in Powerhouse PR Campaigns

Excitement fueled by tasting new flavors provides an opportunity for brands to meet consumers at the table and influence their purchases.

Kim Blake takes a photo in Davos at Kupark Village at World Economic Forum 2025

Health

Davos Digest – 3 Key Takeaways from WEF 25

World leaders and captains of industry have conversations that help set the agenda for the year ahead as part of the WEF Annual Meeting.

A very close up shot of a standard American Football

Digital / Social

Super Bowl Ads: Are They Worth It?

The ability to get in front of almost 40% of the country in one fell swoop is compelling, but it can be costly and risky.

A group of people putting their hands in the center together

Social Impact

When It Comes to DEI, We’ve Entered the Era of Business Pragmatism

Each week there seems to be another announcement by a major corporation either rolling back or reaffirming its DEI commitment.

A blue cube with the words AI written on it is surrounded by dozens of black microchips.

Industry Trends

Leverage AI and Tech Trends to Drive Innovation in 2025

Leaders across Padilla are monitoring AI and tech trends that will influence marketing and communications strategies in the new year.

A corporate building is lit up in blue and pink lights that display various rooms and offices.

Industry Trends

Elevate Your Employee Engagement Program in 2025

Padilla leaders share their insights on how a strategic approach is essential to attract, retain, and develop top talent.

A camera on a tripod is pointed at a man holding a shoe.

Industry Trends

Boost Your Brand Storytelling Strategy in 2025

In the ever-evolving marketing and communications landscape, brand storytelling remains critical.

A sign hanging from the ceiling says "Read all about it" News, papers - magazines in neon yellow with a green background.

Media Relations

A Post-election Guide for B2B Tech Marketers

Although the 2024 U.S. presidential votes have been tallied, the impact of our new administration is just starting to emerge.

Waves of colors in blue and green on a black background.

Industry Trends

A Sustainability Guide for Technology Brands

For technology companies, the role of sustainability communications goes beyond public relations or marketing.

A woman sitting outside doing yoga.

Health

Women's Healthcare Communications: Amplifying Voices that Matter

There’s an urgent need for healthcare communicators to connect, engage and tell the stories about women.

Three red, white, and blue buttons laid out that say vote.

Employee Engagement

Let's Talk Politics. Or Not.

Navigating the election cycle well provides many opportunities for leaders and employees to support a respectful and inclusive workplace.

A closeup of pool balls on a pool table.

Health

4 Steps for Brands to Help Break Through the Bubble of Health Misinformation

Here are four key actions that brands can take to tackle health-related misinformation and disinformation.

A canon camera filming something.

Media Relations

3 Ways to Enhance Your C-Suite’s Media Interview Performance

Help your executive leadership team and subject matter experts approach every media interview with confidence.

People walking through wet ground with rocky terrain around them.

Media Relations

Avoid the Cultural Flattening Trap in Destination Promotion

Don't fall into the “something for everyone” trap when telling your travel, tourism and hospitality brand story.

Balloons spelling out Yay are hanging from trees outside.

Employee Engagement

Boost Retention through Employee Recognition

While the world of work has changed dramatically, one thing that remains is the important role that employee recognition can play.

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