Brand Strategy

Companies make things. Brands make meaning.

Companies build strong reputations upon the foundation of a strong brand. And brands that embody their company’s purpose and business strategy go further, faster. Padilla’s brand consultancy, Joe Smith, builds compelling and differentiated brand platforms for companies, divisions and product lines – ones that both motivate customers to buy and attract the right talent. But we don’t just build the platform. We use it as the launch pad for distinctive customer and workplace experiences that help companies live their brands through every touch point.

Value Definition

Helping companies understand what people want and believe and how they act; then defining and creating the meaningful value a brand’s products and experiences should offer.

Employee Experience

Taking a human-first approach to developing culture strategies and employee experiences that inspire and engage a company’s workforce in ways that matter and drive results.

Customer Experience

Designing and strengthening the experiences a brand delivers to engage customers – from the very first interaction to repeat purchases and endorsement to others.

For more on our brand strategy, design and activation capabilities, visit