All Posts by Monica Kessinger

Make Color Work for You

Color plays an influential role in our everyday decisions. It can tell us when a banana is ripe, where to find an exit, and which clothes to wear. A study on the impact of color in marketing found tha…
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Brands becoming themselves: LEGO

A brand’s visual identity should last 5-10 years. Yes, years, so it needs to outlast short-lived trends. And while trends can offer inspiration when creating a visual identity, they should never bec…
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