All Posts by Mike Nelson

How to Earn Media

Co-authored by Matt Sullivan. It should come as no surprise that today’s media landscape is far different than it was in the not-so-distant past. Consider this, Pew’s State of the News Media 2016…
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Most believe B2B branding is unique; we believe that’s BS

Christian Markow and Barry Saunders have spent decades thinking about brand strategy and customer experience while working on top-notch brands, such as GE, Chick-fil-A and Target. They also lead Joe S…
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Customer Obsession: The Name of the Game

Access to information and low switching costs between products and services means we’ve moved from the digital age to the age of customer obsession, so argues Forrester Research at its 2016 Marketin…
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A Content Marketing Strategy that Works (E-Book)

What was the first thing you did before making your last big purchase? If you’re like most Americans (around 70 percent according to SiriusDecisions), you opened a web browser. No surprise there –…
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How Are Millennials Changing The Way We Live?

The last generation born to the 20th century is beginning to earn more responsibility and buying power in the economy, and our attitudes are beginning to influence how we live, work and play in a very…
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Plan Ahead for NIMBY Opposition

A few Saturdays ago, my street was blocked off so the neighborhood could get together for a potluck. We talked about the BBQ and the Redskins, but mostly we talked about the new construction project a…
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