Posts by Mike Garrison
Mike has spent his career questioning, exploring and translating consumer behaviors for Fortune 500 companies. In his 18 years as a consumer and brand researcher and strategist, Mike has worked with various internal groups such as marketing, programming, ad sales, acquisitions, digital/new media and new business development. As vice president, Insights and Strategy at Padilla, he collaborates with research, marketing, digital, account management and creative teams, to help determine how best to arrive at insights that ultimately drive messaging, brand, creative, media, digital and communications strategy.