All Posts by Laney Austin

The Power of Digital Engagement: A Case Study on Rent the Runway

With multiple weddings looming this past summer, I turned to online fashion tool, Rent the Runway, as a solution to finding multiple event-appropriate dresses. The model of Rent the Runway is simple a…
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Click & Share: Why Things Like #AlexFromTarget Go Viral

First things first: I think #AlexFromTarget is the stupidest hashtag of the year, maybe even the decade. When I first saw this excessively shared photo, I curiously googled the hashtag, hoping to find…
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