All Posts by Kathy Burnham

Equipped to Market? How Ready Are You?

At a recent conference attended by a client’s partner companies, I co-presented with a client on a topic containing the same title as this post. We received comments like, “Geez, you’re scaring…
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Serious About STE(A)M

Manufacturers in all industries face a potentially paralyzing reality: 600,000 unfilled jobs by 2025. These jobs require education and training in science, technology, engineering and math (STEM). Wha…
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Visual hacking is a real problem for businesses worldwide

To protect sensitive information from cyberattacks, most employers have detailed security policies in place.  We’re required to change our passwords on a regular basis; computer systems have firewa…
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Partner and Multiply Your Marketing Power

Whether purchasing a new laser or computer, buyers believe the products they purchase are only as good as the components engineered into them. Just consider your perception of a PC branded with Intel…
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Content Mapping – From Awareness to Purchase

All customers – consumers and business buyers alike – follow a process for decision-making, consciously or unconsciously. Simply put, this process includes stages of awareness, consideration and p…
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Same Rules, Different Tools.

We communicators sometimes get sucked into producing the latest cool infographic or digital app to market our wares. That’s great! You’ve considered new approaches to execute communications. But w…
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