All Posts by Caroline Seelen

2020 Food and Beverage Marketing Hall of Fame (and Shame)

No one needs to tell us that 2020 was a year like no other. Not only did it affect life as we knew it, but it also affected virtually every industry, including marketing. As the pandemic set in back i…
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The Future of Food Delivery

During the COVID-19 pandemic, many industries have been severely affected and the world altered for both the foreseeable and long-term futures. The food industry is no exception. With restaurants clos…
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How Food Brands Are Giving Back and Adapting to a Changing Landscape in the Age of COVID-19

From restaurant and bar closures to sparse grocery aisles to layoffs and furloughs, there’s no denying that the COVID-19 pandemic has had a major impact on the food and beverage industry. However, t…
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How to Build a Social Media Editorial Calendar For Your Food or Beverage Brand

Having a successful social media presence for your food or beverage brand is about a lot more than simply posting clever content. You need to have a strategy and build out monthly calendars to make su…
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Food and Beverage: Mining the business angle for top-tier coverage

If you have a chance to get story tips directly from a top journalist and media producer – like Paris Wald, senior producer at Bloomberg TV – be prepared to take copious notes. Last week, my colle…
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Influencer Marketing: 7 Steps for Success

Trying to reach Gen Z and millennials? Well, it’s time to talk influencer marketing. Afterall, Gen Z is 40% more likely to follow actors than brands they like on social media and are more susceptibl…
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