UAB selects Padilla

MINNEAPOLIS (February 9, 2016) – Padilla has been selected to work with The University of Alabama at Birmingham (UAB) on a digital marketing campaign aimed at student recruitment. UAB is a public research university and medical center. It serves nearly 20,000 students and is the nation’s third largest public hospital.

“UAB is an outstanding university and a powerful economic engine for the city of Birmingham and the state of Alabama,” said Lynn Casey, Padilla CEO. “It’s a time of great energy and momentum for UAB, and we’re thrilled to put our higher-education expertise to work with the campus and community partners to build even stronger connections with prospective students – in state and beyond.”

About UAB

UAB is a comprehensive urban university with a nationally recognized academic health center. UAB’s vision is to educate, advance discovery, care for the sick, respond to the needs of their community and establish Alabama as a progressive economic center that can change the world. More at uab.edu.

About Padilla

Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.

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