Padilla Wins Three PRSA Silver Anvils and an Award of Excellence

MINNEAPOLIS (June 6, 2019) – Padilla has been recognized with three Silver Anvil Awards and a Silver Anvil Award of Excellence, given by the Public Relations Society of America (PRSA).

Padilla earned the three Silver Anvils for its work with Prosciutto di Parma in the following categories:

Teaching Chefs to Go Whole Hog for Prosciutto di Parma

The Consorzio del Prosciutto di Parma engaged Padilla to promote Prosciutto di Parma (PDP) among U.S. foodservice professionals. Research revealed that chefs view PDP as a splurge, but many don’t know how to render full value from it. Padilla created an industry-first campaign: The Whole Leg. TheWholeLeg.com shows professionals how to work with PDP, using illustrations, videos, original recipes and a path to purchase. Results were outstanding: 95% of chefs who visited the website reported a better understanding of how to use PDP. The site drew 5,000 unique visitors and drove over 2,000 professionals to hands-on industry trainings.

The Silver Anvil Award of Excellence (runner up) was for our work with Ribera y Rueda.

Creating a Taste of Spanish Wines: 2018 Ribera y Rueda Roadshow

Within the U.S. wine market, the exceptional Spanish wines from the regions of Ribera del Duero and Rueda have long been eclipsed – in mindshare and market share – by French, Italian and even American vintages. To help our client (the regional body that oversees wine exports) reclaim its rightful recognition, Padilla developed the “Ribera y Rueda Roadshow.” The five-day, 14-event activation reached – and romanced – key trade influencers and consumers in two hard-to-crack markets: New York and Washington, D.C. The roadshow uncorked new levels of brand awareness and keen interest in wines from both regions, leading to on- and off-premise sales and valuable recommendations to key buyers and influencers.

About The Silver Anvil Awards

Since 1944, the Silver Anvil – which symbolizes the forging of public opinion – has been annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards recognize complete programs that incorporate sound insights and analysis, planning, execution and evaluation. They must meet the highest standards of performance in the profession.

For more information on the Silver Anvil Awards, please visit AnvilsPRSA.org.

About PRSA

PRSA is the nation’s leading professional organization serving the communications community with more than 30,000 members around the world. Founded in 1948, PRSA is the principal advocate for industry excellence and ethical conduct, and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. PRSA is represented in all 50 states by more than 110 chapters and 14 professional interest sections, and on nearly 375 college and university campuses through its student organization, PRSSA. For more information, please visit PRSA.org.

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