MINNEAPOLIS (November 15, 2016) – Welch’s, the processing and marketing subsidiary of the National Grape Cooperative, has selected Padilla to lead its consumer public relations and media relations programs. Welch’s is owned by about 1,000 family farmers who make up this Cooperative and who grow Concord grapes in vineyards across North America.
Welch’s has a long-standing relationship with food and nutrition communications firm FoodMinds, which was acquired by Padilla earlier this year. Padilla will create and execute media relations campaigns for Welch’s 100% grape juices, including a satellite media tour and a blogger relations program to support the recently launched “Mighty Concord” campaign.
“With Padilla onboard, we’re able to expand our consumer outreach efforts and amplify the science-backed heart health benefits of the Concord grape and 100% grape juice made with Concord grapes. We look forward to collaborating with them, and tapping into their creative media relations expertise,” said Welch’s Health and Nutrition Lead, Casey Lewis, MS, RD.
“When Padilla acquired FoodMinds earlier this year, we expanded capabilities for our food, beverage and nutrition clients,” said Lynn Casey, Padilla CEO. “The well-established partnership between FoodMinds and Welch’s paved the way for Padilla to enhance that relationship with our media relations expertise. As an employee-owned agency, we especially look forward to working with the highly respected and family-farmer owned brand, Welch’s.”
Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.
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