MINNEAPOLIS (March 10, 2020) – Padilla announced today that it has promoted Dave Heinsch to senior vice president and co-lead of the firm’s Corporate Advisory Group and Rosalie Morton to the newly created position of vice president, Channels. These appointments reflect the firm’s emphasis on helping clients build, grow and protect their brands and reputations through integrated strategic communications programs.
Heinsch is a seasoned corporate communications professional who will co-lead the firm’s evolved corporate offerings with Brian Ellis, executive vice president. Heinsch will further develop new and differentiated offerings, propel marketing and business development efforts, and supervise staff and career development.
For more than 25 years, Heinsch has honed his corporate communications, capital markets communications, crisis and critical issues management, and brand positioning experience with clients that include, 3M, Allina Health, Cargill, Mortenson Construction, nVent, Optum and Polaris, among others.
Padilla’s Corporate Advisory Group’s offerings include financial communications, employee engagement, crisis and critical issues management, public/community affairs and executive advisory services.
“Companies going through major transformations will achieve their goals more effectively if they are understood, appreciated and acted upon by investors, employees, customers and members of their communities. In his new role as senior vice president, Dave will help our client’s management teams use communications to manage risk and capitalize on opportunities across the entire corporate lifecycle,” said Matt Kucharski, Padilla president.
Rosalie Morton has been promoted from senior director of Padilla’s Social Media and Digital Group to vice president, Channels. In addition to leading the agency’s social media strategy, Morton will now oversee the agency’s media relations team and help expand the firm’s paid digital offerings, as well as the firm’s Connection Strategy initiative.
With more than 10 years of experience, Morton provides an integrated digital-first approach to campaigns and specializes in content strategy, paid social media, measurement, influencer marketing and community management. Client partners include Dole Food Company, Produce for Better Health Foundation and Sanofi Pasteur, among others.
Padilla develops and executes communications and brand engagement strategies across paid, earned, shared and owned (PESO) channels.
“Great content is only as good as the connection strategy that delivers it to the right people, at the right time, in the right place, with the desired outcome,” Kucharski said. “In her new role as vice president, Channels, Rosalie will help assure that every client program is built on sound content and connectivity, with digital at the core.”
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Clients include 3M, Avocados From Mexico, Blue Cross and Blue Shield of Minnesota, Cargill Animal Nutrition, Dole Food Company, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur and the U.S. Highbush Blueberry Council. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
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