Padilla Promotes Dan Reilly to Senior Vice President and Leader of SMS Research Advisors

MINNEAPOLIS (June 28, 2018)  Dan Reilly, a seasoned researcher with expertise in quantitative and qualitative methodologies, has been promoted to senior vice president and leader of SMS Research Advisors, a division of Padilla.

Founded in 1989, SMS Research Advisors is a market research and consulting firm that partners with clients to design studies that produce insights, leading to real strategic solutions that drive tactical plans. The firm was acquired by Padilla in 2013.

With more than 20 years of market research experience, Reilly has worked in multiple industries including consumer, retail, manufacturing, financial and health care. He has been with SMS for the past five years, and succeeds SMS founder Jeri Meola, who recently departed the firm to pursue a client-side opportunity.

Reilly is responsible for the growth and profitability of SMS Research Advisors through prospecting, business development and leadership of the agency’s research expertise. He oversees primary research that serves clients for SMS, Padilla, and its Joe Smith brand consultancy and FoodMinds food and nutrition division.

“Dan is the right person to lead the next chapter of SMS Research Advisors. He’s been instrumental in developing the research strategies and processes we need to execute our research projects with high quality and efficiency,” said Lynn Casey, Padilla CEO. “In addition, he has provided counsel on research methodologies and approaches to client teams that ensures our programs are grounded in fact-based insights.”


About Padilla

Padilla is a top 10 independent public relations and communication company comprised of 210 employee-owners. Padilla builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble College, Blue Cross and Blue Shield of Minnesota, Haas Avocado Board, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur, U.S. Highbush Blueberry Council, the Virginia Lottery and Welch’s. Padilla is a founding member of the Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.

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