Padilla names new VP of health practice

NEW YORK (November 7, 2016) – Health care marketing veteran Peter Vigliarolo has joined Padilla as vice president in the Health Practice, based in the agency’s New York office. He will help spearhead efforts to attract pharmaceutical and health association clients to the agency.

Peter brings more than 25 years of health care public relations experience encompassing marketing, corporate communications, media relations and health care policy. He has developed major advocacy and policy initiatives and campaigns working in partnership with numerous high-profile health organizations, including the U.S. Centers for Disease Control and Prevention (CDC), the Department of Health & Human Services’ (DHHS)/U.S. Surgeon General’s Office, the American Lung Association (ALA), the National Council on Aging (NCOA) and the American Academy of Pediatrics (AAP), among others. Peter most recently served as senior vice president at Cooney Waters Unlimited.

“Padilla is dedicated to growing our expertise in building, growing and protecting health organizations’ brands and reputations,” said Lynn Casey, Padilla CEO. “Peter’s experience with global pharmaceutical companies and national health nonprofits will be a strong asset in helping us achieve agency growth goals in the health sector.”

Peter’s prior experience also includes medical and science communications, health issues management, crisis communications and product market development for several pharmaceutical companies and health organizations including Sanofi Pasteur, Novartis Vaccines, Seqirus, the American Association for Cancer Research (AACR) and the National Foundation for Infectious Diseases (NFID), among others.

“As part of Padilla’s growing Health Practice, I look forward to helping pharmaceutical and nonprofit clients establish and/or advance their thought leadership to shape and grow how they are perceived by key audiences,” Vigliarolo said. “Research-based strategies informed by independent, expert perspectives from partners and influencers are essential for market development and growth.”

About Padilla
Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.

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