Padilla Launches COVID-19 Re-Entry Process

MINNEAPOLIS (May 4, 2020) – Integrated brand and reputation communications firm Padilla announced that it has developed a strategic process to assist organizations as they prepare to re-engage in normal and new-normal operations upon easing of COVID-19 restrictions. The Padilla Return-to-Work (R2W) process builds on the firm’s expertise in stakeholder insights, corporate communications, crisis/issues management, employee engagement and brand strategy.

“In recent months, we’ve helped clients pivot to new business strategies, adjust operations and quickly respond to the numerous communications and reputation challenges resulting from COVID-19,” said Padilla President Matt Kucharski.  “Now the challenge is helping them transition to a long-term new normal. The playbooks for that really don’t exist, so we’ve developed our own.”

Padilla’s Return-to-Work Process begins with an assessment of the key considerations for determining the right timing and sequence for a transition back to long-term operations. It aligns those considerations with the company’s values and purpose and takes into account which of the company’s operations will revert back to their original state and which are permanently changed. These steps inform the communications content and connection strategy necessary to build the right understanding, appreciation and action by customers, employees, investors and strategic partners.

Padilla’s diverse expertise in industry verticals like food, beverage and nutrition; health; manufacturing; agriculture and technology, along with horizontal expertise in research, insights, brand strategy, employee engagement, marketing and investor relations, help assure that a company’s approach to re-entry takes into account changing industry dynamics and the mindset of the coronavirus-era stakeholder.

“There’s a palpable tension between the desire to return to normal and the recognition that many of the changes made during COVID-19 will stick for the long-term,” Kucharski said. “Anticipating customer and employee needs, managing expectations and communicating with clarity is essential during the transition.”

For more information on Padilla’s R2W process, visit www.padillaco.com.

About Padilla

Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Clients include 3M, Avocados From Mexico, Blue Cross and Blue Shield of Minnesota, Cargill Animal Nutrition, Dole Food Company, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur and the U.S. Highbush Blueberry Council. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.