05/23/19

Padilla Earns 14 Virginia Public Relations Awards, Including Best in Show Awards for Campaigns and Tactics

RICHMOND, Va. (May 23, 2019) – Padilla was recognized with 14 awards – including Best in Show Awards for Campaigns and Tactics – at the 72nd annual Virginia Public Relations Awards ceremony, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA Richmond).

The ceremony honored statewide organizations and companies for excellence in public relations. The awards are separated into two divisions: the Commonwealth Awards, which honor the best public relations programs and campaigns of the year, and the Capital Awards, which honor the best public relations tactics of the year.

Padilla was recognized for its client work in the following categories:

Best in Show (Campaigns)
Bigger than a Drink: Pouring New Life into the Virginia Wine brand
Virginia Wine

Best in Show (Tactics)
Honoring Virginia’s Teachers One Thank-You Note at a Time
Virginia Lottery

Commonwealth Awards (Campaigns)

Reputation/Brand Management (Excellence)
Bigger than a Drink: Pouring New Life into the Virginia Wine brand
Virginia Wine

Extended Events and Observances (Merit)
Winning Hearts with Student Art: Virginia Lottery Thank a Teacher Art Contest
Virginia Lottery

Shoe-String Budget (Merit)
Tales from the Rails: Real Train Stories from Real Passengers (Shoe-String Budget)
Virginia Department of Rail and Public Transportation

Marketing Business to Business (Merit)
Integrated Communications (Merit)
Teaching Chefs to Go Whole Hog for Prosciutto di Parma
Prosciutto di Parma

Capital Awards (Tactics)

Social Media: Paid (Excellence)
Honoring Virginia’s Teachers One Thank-You Note at a Time
Virginia Lottery

Influencer Marketing (Excellence)
Amtrak Virginia Partners with Influencers to Encourage Virginians to Take the Train
Virginia Department of Rail and Public Transportation

Media Relations: National (Merit)
Brexit Breakthrough
IDA Ireland

Media Relations: Regional (Merit)
Social Media: Paid (Merit)
Winning Hearts with Student Art: Virginia Lottery Thank a Teacher Art Contest
Virginia Lottery

Social Media: Organic (Merit)
Bremer Bank Shift in Strategy Lifts B2B Engagement
Bremer Bank  

Research/Evaluation (Merit)
Virginia Treatment Center for Children Transforms Children’s Mental Health
Children’s Hospital of Richmond at VCU

Each year, PRSA Richmond recognizes outstanding public relations professionals and their work at the Virginia Public Relations Awards. Over its 72-year history, the chapter’s awards program has recognized the most creative and effective communication strategies and tactics happening across Virginia.

Media contact: [email protected]