RICHMOND, Va. (Sept. 21, 2021) – Padilla announced today that it has named Jeff Wilson to the newly created role of vice president, Workplace Culture, building on his track record of contributions in diversity, equity and inclusion (DE&I), marketing, and client service to help the agency define and execute on its next-generation workplace priorities.
Jeff will work across the agency to help foster a culture built on the agency’s core values and beliefs, which center on curiosity, collaboration, inclusiveness, bravery and accountability. He also leads the company’s DE&I initiatives, serves as agency Chief of Staff and advises clients on DE&I programs as part of Padilla’s Corporate Advisory Group. He previously served as vice president of Agency Marketing and Promotion.
“The workplace of the future will have diversity at its foundation – people from different races and ethnicities, people with different professional backgrounds and people working in different physical locations. That makes fostering a culture based on a common set of values and beliefs all the more important,” said Matt Kucharski, Padilla’s president. “Jeff’s background and skills make him the ideal choice for helping us establish a culture where our teams can grow and develop, do great work and appreciate their colleagues.”
Jeff earned a bachelor’s degree in communications from the University of South Carolina and serves on the Public Relations Society of America (PRSA) national board, representing the Mid-Atlantic District (Delaware, the District of Columbia, Maryland, eastern/central Pennsylvania and Virginia). In appreciation for his service to PRSA, the Richmond Public Relations Foundation recently announced an annual scholarship – The Jeff Wilson Scholarship of Excellence – to be awarded to a student of color demonstrating a passion for a career in public relations.
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency helps clients transform by building, growing and protecting their brands and reputations worldwide through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Clients include 3M, Blue Cross and Blue Shield of Minnesota, Cargill, CommonSpirit Health, Dole Food Company, Mayo Clinic, Medtronic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur, U.S. Highbush Blueberry Council and Winnebago Industries. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Transform with purpose at PadillaCo.com.