MINNEAPOLIS (May 1, 2019) – Following a competitive bid, Avocados From Mexico® (AFM) has selected Padilla as its public relations agency of record. The scope of work for AFM includes consumer, corporate and crisis communication programs. Padilla will create brand awareness PR campaigns supporting high-impact, tentpole events like the Super Bowl and Cinco de Mayo, as well as identifying and developing cultural events that AFM could leverage.
According to the USDA, 87 percent of all fresh avocados consumed in the U.S. in 2018 came from Mexico, and AFM works to drive consumption of the healthy and delicious, always-in-season fruit.
“We were looking for a highly connected PR agency to gain national and local news media coverage for Avocados From Mexico,” said Kevin Hamilton, AFM senior director of marketing. “Padilla was the clear choice. As a new strategic partner, the agency will help drive continued business success for AFM through a unified vision of PR that works alongside our advertising and marketing efforts.”
“Our food, nutrition and media relations team is jumping right in to help grow brand awareness and appreciation for Avocados From Mexico through smart, creative PR and finding meaningful ways to insert AFM into the broader cultural conversation,” said Matt Kucharski, Padilla president.
Through its work, Padilla also will utilize AFM’s Culinary Innovation Center in Irving, Texas and The Cookery, Padilla’s New York culinary studio to showcase the versatility of Avocados From Mexico.
About Padilla
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Padilla’s Food + Beverage Practice is ranked as the third-largest in the country among independently owned or operated agencies. The agency’s unique in-house resources include The Cookery culinary studio in New York. Clients include the Almond Board of California, Nestlé, Prosciutto di Parma, Ribera del Duero and Rueda wines, the trū® Shrimp company and Virginia Wine. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
About Avocados From Mexico
Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX. Learn more at AvocadosFromMexico.com.
Media contact: Julie Behr, 612.455.1706, [email protected]
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