Have you ever wondered whether your company or organization is prepared to manage a crisis situation? Crisis IQ helps to answer that question. The tool is based on proven crisis-response methodologies. Your score will be based on how you respond to each question across four key components of effective crisis management. The quiz should only take three – five minutes so be sure to respond to each question. To determine your organization’s Crisis IQ, click on start quiz below.
The Crisis IQ quiz measures your preparedness based on four areas; your plan, your training, team skills and your response habits. After you have finished a section, click on the next section button at the bottom.
Congratulations, you've done most of the pre-work, now it's up to the team to perform. This is not to say that things can't go wrong, but you have most of your bases covered. The challenge now is to maintain that level of preparedness and fine tune your team's skills to better manage the digital crisis era.
It would be nice to say you're done, but we all know it doesn't work that way. Fine tuning your crisis response always involves further training, so consider the following:
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You have taken the time to prepare your organization, but not to a level where the team is capable of running smoothly right out of the gate. Organizations at this level often struggle with slow decision making which impacts their ability to get ahead of the issue. Eventually, as the initial pressure subsides, they are able to start playing a little offense, but it may take a while.
You have many of the key elements in place, but there are some areas that still need attention. Consider these steps:
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While your organization has some elements of a crisis response in place, there are a lot of holes in that plan. Organizations at this level often manage to survive the first 24 hours, but it starts to unravel if the issue persists. The barrage of questions soon overwhelm the group, which is forced to play defense. Customers begin to question whether they have the right partner.
When a crisis strikes a "wing it" organization, someone at the top usually takes the fall. It could have been avoided with a little more planning. Consider the following:
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If a crisis were to strike next week, your organization would likely be making it up on the fly, which rarely goes well. Organizations at this level often struggle to respond in a fashion that calms the waters. Internal debates about next steps slow down their ability to respond externally. The lack of action prompts new questions both inside and outside of the organization. As each day passes, their brand takes a beating, which often impacts the bottom line.
The question you need to ask yourself is how lucky do you feel. If you want to roll the dice, don't do anything, but if you want to protect your brand, it's time to dedicate the time and resources necessary to prepare your team.
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Bob McNaney,
Senior Vice President, Crisis & Media Relations
[email protected]
(612) 455-1732
Padilla
1101 West River Parkway
Suite 400
Minneapolis, MN 55415