Are you relying primarily on media coverage to drive attention for your brand? If you are, you might be missing out on other important channels where your buyers learn, play and gather important purchase information.
Today we know that the B2B buyers’ journey is long and complex – with buyers rarely following a direct route from awareness to purchase. Yet many brands aren’t aware that an omni-channel approach to communication can more effectively nurture buyers through the journey, leading to higher interest, conversion and revenue.
Download Padilla’s guidebook to learn how using all your “lanes” can drive better outcomes for B2B brands.