Winning the Internet One Trend at a Time

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We all love the Internet as a source for so many things that impact our lives: daily news, entertainment, social connections, cat videos and awesome memes of the day just to name a few. However, for online information that can really make a huge difference to how businesses should leverage online efforts, data rules the day. Every business and online consumer will have a personal viewpoint on preferences and user experience. Building a strategy around singular preferences can be a scary proposition if the decision-maker is a personal fan of technology that sends the target consumer running away screaming. Imagine an extensive campaign featuring QR codes leading back to a non-mobile friendly site filled with autoplay videos….and then please never think of that horror again.

For quality insight on the evolution of Internet use, the annual report from Mary Meeker at KPCB is an annual feast of information. The Internet Trends 2014 report is well worth a full and detailed read. At the core of the data is this: to create a strategy that will work for any business online, it must be built on the audience. It’s not about the technology, it’s not about you. The answer remains “What problem can we solve for our audience?” and how is our audience using the Web.

A few highlights within the report to note:

 Time spent online via mobile continues to increase at a tremendous pace

Global mobile Web Use

 Smartphone use continues to grow but holds huge untapped opportunity

Shifting comfort and expectations surround healthcare online

“Let’s build an App!”

Much like the Internet itself, data on usage is massive and ever-changing but the trends report is worth the time to dissect and evaluate. Trend reports like this one offer the chance to  lead and innovate. To borrow from a sporting analogy attributed to the great Wayne Gretzky, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

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