Why American Airlines’ New Brand Really Isn’t

By Christian Munson










American Airlines’ new logo generated a lot of press about its “new” brand recently.

Don’t believe the hype!

AA’s graphic design and presentation has changed, and I love it.

The new symbol on the fuselage is a nice evolution of old to new, and the tail graphics definitely say AMERICAN Airlines in a way that would make Team America very proud.

Inside the fuselage, however, I expect the flying experience on American Airlines not to be so… evolved.

Where I typically sit (in the back with Del Griffith), it’s likely to remain cramped, crowded and cumbersome. Even on the 550 new planes American has coming to them.

It will likely still be a little hot (or cold) and sometimes unsettling. What is DRIPPING on me?

That, unfortunately, is the brand of most air travel; a commoditized, uncomfortable experience that leaves most carriers to compete solely on who offers the cheapest ticket.

New logos and paint schemes won’t change that. New ways of doing things at the gate and at 30,000 feet might.

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