Spring is the Worst: Top 7 Reasons to Hate Spring if You’re in PR

Last week marked the first day of spring. I don’t know where you’re sitting, but it’s still cold where I’m at. Spring is just the worst. Not only the weather, but spring is when you suddenly realize that you’re officially out of holiday excuses (I drank too much and forgot, etc.) and you have to get your act together and start producing something as the first quarter is almost over. Spring whips you, beats you and makes you realize you’re quite behind on everything. And to top it all off, it’s still so, so cold.

Here are my top 7 reasons why spring is just the worst:

7) James Beard announces their nominees and you forgot to congratulate anyone you might remotely know on the list.

6) You waited too long to get the discounted hotel price for the Aspen Classic and now you either pay an exorbitant amount or hole up in the dinky next town. 

5) Somewhere between fall of last year and now, bloggers started charging an arm and a leg for sponsored posts. And there goes my budget for the rest of the year…

4)  Last week, the Google doc of wine events taking place in New York was empty. This week, events are overlapping, trying to cram everything in before EU funding runs out. 

3) The pitch that you promised your client about summer barbequing with cocktails should have gone out to long lead publications last week. You’ll never make it in to Real Simple now. 

2) So far, not one of your cocktail predictions is coming true.

1) The top three wine publications in the U.S. just sent out invites to their spring consumer tastings. They all take place in the same week.

Only 86 more days until summer.


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