PadillaCRT’s New Digs in New York City: The Goldilocks Syndrome

Searching for a new home for PadillaCRT’s New York office sounds like a great project, right?  What could go wrong?  Come on… No one would have an opinion!  It’s just office space…  Then I woke up.

It took 18 months – just to find the right space.  And I swear, if a commercial real estate broker could divorce us, we’d be served with papers.

We looked all over the city.  “It’s too big. It’s too small. There’s no natural light. What the hell is this neighborhood?  I’m feeling a negative aura.”  Yep… they heard it all.

But good things come to those who wait!  The 48th floor of 4 World Trade Center was just right.  From the expansive views of New York Harbor to the world-class services, Silverstein Properties did an amazing job with the building.

What came next required stamina of mind and body – design, approvals, redesign, and approvals.  Did I mention approvals?  Then, the build out and approvals.  Did I mention approvals yet?  Thank goodness we were graced with a wonderful group of talented, patient people that worked with us to design a space that was uniquely set to fit our agency’s needs and purpose – both present and in the future.

Finding a new home, building it and making the move are only one part of the equation.  The other part, which can trip up a successful move, is the human equation.  Many companies regrettably overlook this essential element.

When figuring out all the moving parts of the New York office move, we didn’t shy away from the difficult questions.

So what did we do?  We asked – plain and simple. Active listening is so important to change management and as an employee-owned agency, standard practice. Whether or not you can act on the feedback isn’t as important as letting people express their concerns.

No surprise, the feedback was rich and actionable.

As part of our orientation to the move we had a fully realized communications program.  Elements included:

And as icing on the cake, we were lucky enough to move into the building just as the new Oculus transportation hub began to take shape and Eataly opened in the building.  Our team and the folks at Silverstein enjoy a wonderful relationship, and as part of this they asked if we’d contribute to their testimonial video campaign.  Here’s the finished product:


The pulse and energy of residing at 4 World Trade Center is palpable and PadillaCRT is so lucky to be a part of the rebirth of lower Manhattan.

Goldilocks got it right… Don’t settle for anything that doesn’t fit – and boy does our new office fit like a glove.

One more thing – Did I mention approvals?

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