New York (August 5, 2013) – PadillaCRT, a full-service communications agency known for its smart, creative and inspired thinking and industry-leading workplace culture, was recently awarded a 2013 PR Daily Nonprofit PR Award – the first year for the awards – sponsored by Ragan Communications.
The agency received the award in the “Best Event” category for its work with Girl Scouts of the USA (GSUSA) on National Girl Scout Cookie Day, held February 8, 2013.
The 2013 PR Daily Nonprofit PR Awards were open to government agencies, professional associations, charitable organizations, academic institutions, international advocacy groups, charitable foundations, and the agencies that represent them, to spotlight communicators working for public-service organizations.
“As GSUSA’s agency of record for more than a decade, we couldn’t be more thrilled for our client and the agency to receive this joint honor,” said Chief Creative Officer Patrice Tanaka. “The success of this campaign was the result of a highly strategic and integrated effort, involving PadillaCRT and many people at GSUSA and 90 of their 112 Girl Scout Councils across the country.”
Girl Scouts of the USA: “National Girl Scout Cookie Day”
An American icon, Girl Scout Cookies generate $790 million a year in sales to more than 50 million customers, yet few people recognize that the Girl Scout Cookie Program also teaches girls crucial business and financial literacy skills. To educate the public about the world’s largest, girl-led business and celebrate the five skills girls develop through the cookie program, Girl Scouts of the USA (GSUSA) declared February 8 National Girl Scout Cookie Day (NGSCD) and asked PadillaCRT to create a fast, feasible way to draw attention to the first nationwide Girl Scout Cookie promotional initiative in the organization’s 100-year history. The timeline for event planning and execution: less than 10 weeks. To learn more, click here.
PadillaCRT is one of the top 10 independent public relations and communications agencies in the country. The firm works with clients to understand and articulate their purpose and channels its efforts through insightful ideas, creativity, collaboration and an unrelenting commitment to their success. The firm helps clients engage and inspire stakeholders in health, food and beverage, consumer goods, financial services, manufacturing, technology, agriculture. PadillaCRT has specialized talent in branding, research, corporate and investor relations, creative, digital, crisis management, social media and mobile communications, and is a founding partner of the Worldcom Public Relations Group, a partnership of 100 independently owned partner offices in 133 cities on six continents. PadillaCRT clients include BASF, Barnes & Noble College, Cargill, Ditch Witch, Girl Scouts of the USA, Hass Avocado Board, Land O’Lakes, Merck, Rockwell Automation, RTI Surgical, SAP, UnitedHealth Group, U.S. Highbush Blueberry Council and Wines from Rioja (Spain). The agency’s website is www.padillacrt.com.
About Ragan Communications’ PR Daily Nonprofit PR Awards
Ragan Communications’ award competitions are among the most prestigious in the PR and corporate communications industry. With nearly 800,000 readers monthly, its popular news sites are read by communication professionals in every country in the world – with nearly 600,000 in North America alone.
Ragan’s awards competitions include employee communications, corporate, nonprofit and agency public relations and marketing, social media and digital PR, executive communications, healthcare PR and marketing and more.