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Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build strong news media relationships and craft engaging stories that build audience awareness and trust.
The Buzz Bin’s “On Deadline” series introduces you to members of this team with a short Q&A. Meet Natalie Glaser, currently working across the Food + Beverage Practice with a variety of U.S. and international clients.
Q: How did you become interested in media relations?
A: I’ve always loved the process of pitching an idea – everything from the initial outreach and intro, to crafting particular angles you think would be of interest to the reporter – and then seeing it come to fruition in a story. I remember the first time I got a link back to an idea I pitched and it was so rewarding. I was immediately addicted!
Q: What are the top three things you need in a successful pitch?
Different angles that show some thought behind them, a concise and personalized note, and a catchy subject line are key.
Q: What is a placement that makes you proud, and what did it take to get that story?
A: I secured this Forbes feature on behalf of the Bordeaux Wine Council. Not only has Forbes been a goal outlet of mine to get coverage in, but the piece was so informative and well-written, that it made me as a consumer want to go out and buy the wine! For background, the writer worked closely with a good media contact of mine so I reached out to introduce myself, and asked her to dinner with one of our Bordeaux brand ambassadors. As a result, our meeting turned into a great personal and professional relationship.
Q: What is the best career advice you’ve received? Who gave you that advice?
A: A boss and mentor of mine told me about the “Golden 80/20 Rule” when meeting up with a writer. It essentially breaks down how much the conversation should be focused on them (what they’re working on, likes and dislikes when being pitched), and how much you should talk about yourself. Obviously the conversation should be natural, but if you find yourself talking a bit too much, make sure you shift gears. After all, you’re there to learn more about them.
Q: What is your advice for a communication professional experiencing anxiety about pitching media?
A: Rejection is good for you (professionally and personally)! You should never take it to heart if someone doesn’t answer or isn’t interested in your pitch. Not everything will be a fit and that’s okay. Onward and upward!
To talk with Natalie about how she can help you craft your food story, contact us.
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