RICHMOND, Va. – (March 4, 2014) – Kevin Flores, founder and executive creative director of The Flores Shop, has joined PadillaCRT as vice president and group creative director. He will direct creative design and digital work in the agency’s Richmond office.
“Our creative group is a source of competitive advantage for us, and Kevin adds to the team’s great depth of talent,” said Lynn Casey, PadillaCRT CEO. “He has a tremendous range of experience and a proven track record of creative success.”
Flores brings a wealth of management skills to his new position along with broad creative and digital expertise. At The Flores Shop, he led advertising and branding campaigns for clients including Allianz Global Assistance, American Cancer Society, Boston College, ChildFund International, Delta Dental of Virginia, Dunkin Donuts, Kroger, Owens & Minor, Rolls-Royce, Swedish Match and Walmart. Prior to forming his own business, Flores worked for agencies Elevation, PowerPact and RightMinds. He also served in the corporate sector with Circuit City.
“Blending the creative and communications strengths of PadillaCRT as it stretches beyond its public relations roots is a wonderful opportunity,” Flores said. “It offers tremendous possibilities for our clients in terms of the innovative talent, skills and resources available to address their most demanding brand positioning and brand-building issues.”
Flores has been recognized with multiple creative awards from AIGA, The Richmond Ad Club, Aster Awards, Summit Creative Awards, and the Virginia Public Relations Awards, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA). He has been published in multiple design industry books, including “LogoLounge” and “Designing for the Greater Good,” and has been a guest speaker on HOW Design Webcasts and the HOW Freelancer Design Conference.
PadillaCRT is one of the top 10 independent public relations and communications agencies in the country. The firm works with clients to understand and articulate their purpose and channels its efforts through insightful ideas, creativity, collaboration and an unrelenting commitment to their success. The firm helps clients engage and inspire stakeholders in health, food and beverage, consumer goods, financial services, manufacturing, technology, agriculture. PadillaCRT has specialized talent in branding, research, corporate and investor relations, creative, digital, crisis management, social media and mobile communications, and is a founding partner of the Worldcom Public Relations Group, a partnership of 100 independently owned partner offices in 133 cities on six continents. PadillaCRT clients include BASF, Barnes & Noble College, Cargill, Ditch Witch, Girl Scouts of the USA, Hass Avocado Board, Land O’Lakes, Merck, Rockwell Automation, RTI Surgical, SAP, UnitedHealth Group, U.S. Highbush Blueberry Council and Wines from Rioja (Spain). The agency’s website is www.padillacrt.com.