Keepin’ it mobile: Health and fitness apps take over

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Health care mobile applications are emerging everywhere. We can’t get away from them. Run if you can, but the Nike+ Running app will be tracking how fast and where you go.

Jokes aside, the health mobile app space is becoming more and more crowded. Just this week, more than 13 new health care apps were introduced to sync with the new Apple Watch. Others are introducing new capabilities to sync with Apple’s HealthKit. And more are sure to follow.

So, with the continuous influx of health apps, how are marketers making sure their apps are seen and downloaded? Here are a few quick examples:

What is your favorite new app on the market? How did you find out about it? Have you  launched a mobile app and what made the launch successful?

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