Jurassic Soup: Dormitory Cooking Hack Grows Up and Chomps Into Our Kitchens

 

When Chris Pratt ran with velociraptors and fought colossal dino-beasts on the cineplex screen this summer, moviegoers munched popcorn nostalgically and 2cheered “rah!” in celebration at the revival of a beloved movie franchise. Now, as summer begins to wane, we see in the pages of food industry news that a well-known single-cup coffee brewing machine and a renowned canned soup company have joined forces to launch a “brewed on demand” soup cup that sorta reminds me of the dorm room cooking hacks in which nearly anything, but especially ramen noodles, could be “cooked” in a standard drip coffee pot, for lack of real kitchen equipment.

Everything old is new again.

 

1But as the protagonists of the original movie franchise-starter Jurassic Park debated:

John Hammond: “I don’t think you’re giving us our due credit. Our scientists have done things which nobody’s ever done before…”

Dr. Ian Malcolm: “Yeah, yeah, but your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.”

What is this genetically modified brewing beast that wrought noodle soup whence the nozzle French Roast coffee normally drippeth? I should disclaim that I haven’t yet tried the soup product in question but that I am curious and I’d be willing to give it a whirl on the machine in our office kitchen. However, as a food industry marketer who has seen a fair share of well-intentioned line extensions from A-list brands go bust, I’m watching this space with a bit of healthy skepticism. It may very well turn out to be a case of a product for which a company has the technology and could make – like an Indominus Rex – but perhaps just shouldn’t. We’ll see. Meanwhile, this intriguing mash-up sent my mind a-wandering: what other warm, liquid-y food products could be made via a customized coffee brewing pod… but really just shouldn’t:

 

I’m no Luddite, but food innovation needs to happen with purpose and value. Will this latest soup experiment charm and delight us, or will it “eat the tourists”?

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