How To Conduct A Remote Broadcast Interview

broadcast interview is a tremendous awareness-building opportunity. It provides broad reach to key audiences. It validates a company and its spokespeople as thought and market leaders.

Often, these opportunities come with little advance warning, tied to breaking news. Experts must quickly ready themselves for in-studio interviews.

At times, interviews take place remotely, via video chat from a guest’s home or office. With COVID-19 currently limiting business and personal travel, remote broadcast interviews may become more common. It is a possibility we are helping many clients, especially our health care public relations programs, prepare for.

This format requires an additional set of considerations – beyond standard interview preparation. Here are some of those considerations to ensure a high-quality interview:


Wireless connections can easily fail, causing interruptions and delays. A secure setup that is hard wired is best. Most broadcast outlets have a preferred method – such as Skype – for conducting remote, live interviews. Spokespeople should ensure they have:


Poor audio and visuals can ruin an interview and detract from otherwise strong messages. Investing in reliable video and audio hardware is worthwhile. Here are recommendations for hardware and lighting that are easy to use and install:


Internet speed is very important, both the upload and download speed. You can check your speed through your internet service provider or via Also consider:


Studios, with professional-grade lighting and a clean setup, ensure favorable visuals and minimize distraction. Here are basic tips for creating a good environment for remote interviews at home:


We recommend practicing with a friend or colleague online before conducting the actual interview.

This chance to provide your company’s voice during major industry or national news, and potentially define the role your company is playing, can positively impact credibility, trust and growth. As such, it requires proper preparation and consideration. Practicing a few times with this setup to catch any issues or familiarize yourself with the tools is mandatory.

More tips on hosting virtual meetings and events with impact here, and for questions, guidance or support with your response efforts, Padilla’s Coronavirus Response Team stands ready to help.

This article was initially published by our sister company SHIFT Communications – read the full post here.

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