#HigherEd Recruiting on Snapchat

Recruiting prospective students requires creating a few things: a fun on-campus experience, a beautiful website and…a compelling Snapchat story?

Different types of brands, from Goldman Sachs to Nordstrom, are tapping into the platform, and the time is right for colleges and universities to explore Snapchat, too.

Why? The time young people are spending on Snapchat is on the rise, and it’s a way for colleges and universities to engage them in a fun, authentic way.

Here are some of my favorite examples of Snapchat in higher ed:

New York University

When Snapchat rolled out the on-demand filter feature, New York University seized the opportunity to engage visiting students on its Admitted Student Day. Digiday reports that the on-demand filter was viewed more than 11,000 times.


Monmouth University

The Monmouth basketball bench squad is famous (check out their Twitter here). The Bench Mob – as they call it – has brought unprecedented attention to the school and its sports programs. Monmouth has taken advantage of that attention to bring thousands of new followers to their Snapchat account.


University of Wisconsin

This modern day love story is my favorite of the three, especially because it wasn’t even part of a campaign. Through geofilters and a public Snapchat story, University of Wisconsin enabled two students to meet, and got national attention in the process.


Snapchat has yielded favorable results for these universities. As it continues to gain popularity, and with new features constantly being released, I’m interested to see how higher education recruiters and marketers will use Snapchat to connect with prospective students.

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